What Is This Tool?
The Podcast Sponsorship Calculator estimates ad revenue from downloads per episode, CPM, ad slots and episodes per month. It helps podcasters price ad reads and plan income.
What Can You Do With It?
Quote a price for a single ad slot. Estimate monthly and yearly sponsorship revenue. See the value of adding a mid-roll slot.
How Does It Work?
Per ad slot = downloads ÷ 1,000 × CPM. Per episode = per slot × slots. Monthly = per episode × episodes per month. Yearly = monthly × 12.
Key Benefits
Uses the CPM model most podcast advertisers expect. Shows per-slot and per-episode prices for quoting. Instant results with no sign-up.
Limitations and Important Notes
Assumes every slot is sold. Real fill rates are often lower. CPM differs for pre-roll, mid-roll, host-read and niche audiences.
Privacy and Security
The numbers you enter in the Podcast Sponsorship Calculator (downloads per episode, cpm, ad slots per episode and so on) are calculated in your browser. They are not sent to or saved on Usekit servers, and they disappear when you close the page.
Real-World Example
Inputs: Downloads per episode = 5,000; CPM = 25; Ad slots per episode = 2; Episodes per month = 4. Results: Per ad slot = $125.00; Per episode = $250.00; Monthly revenue = $1,000.00; Yearly revenue = $12,000.00.
Frequently Asked Questions
What CPM do podcasts charge?
Rates of roughly $15–$50 are common, with host-read mid-rolls usually at the higher end.
Should I use average downloads?
Yes, use average downloads per episode in the first 30 days, which advertisers commonly use.
Are network fees included?
No. If an ad network takes a cut, reduce the CPM accordingly.
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How to use this tool
- Replace the sample values with your own numbers.
- Adjust any options; the results update as you type.
- Read your results and any notes shown below the inputs.