What Is This Tool?
The Newsletter Sponsorship Calculator prices a sponsored issue from your subscribers, open rate and CPM per 1,000 opens, then estimates monthly and yearly revenue.
What Can You Do With It?
Set a fair price per sponsored issue. Show sponsors how the price was calculated. Plan revenue from a set number of sponsored issues.
How Does It Work?
Opens per issue = subscribers × open rate. Price per issue = opens ÷ 1,000 × CPM. Monthly = price × sponsored issues. Yearly = monthly × 12.
Key Benefits
Prices on opens, which sponsors value more than list size. Transparent formula you can share with sponsors. Instant results with no sign-up.
Limitations and Important Notes
Open rates can be inflated by email privacy features such as Apple Mail Privacy Protection. Assumes every planned issue is sold.
Privacy and Security
The numbers you enter in the Newsletter Sponsorship Calculator (subscribers, open rate, cpm per 1,000 opens and so on) are calculated in your browser. They are not sent to or saved on Usekit servers, and they disappear when you close the page.
Real-World Example
Inputs: Subscribers = 10,000; Open rate = 40; CPM per 1,000 opens = 50; Sponsored issues per month = 4. Results: Opens per issue = 4,000; Price per sponsored issue = $200.00; Monthly revenue = $800.00; Yearly revenue = $9,600.00.
Frequently Asked Questions
Why price by opens instead of subscribers?
Opens reflect how many people likely see the sponsor message, so sponsors often prefer it.
What CPM is typical?
Many newsletters charge between $20 and $100 per 1,000 opens, depending on audience niche.
Should I use my average open rate?
Yes, use the average of recent issues for a fair price.
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How to use this tool
- Replace the sample values with your own numbers.
- Adjust any options; the results update as you type.
- Read your results and any notes shown below the inputs.