What Is This Tool?
The Ad Revenue RPM Calculator turns your ad revenue, pageviews and ad impressions into page RPM, impression CPM and average ads per page. It is for website owners and bloggers who run display ads.
What Can You Do With It?
Compare earnings between months or ad networks. Check whether adding ads per page is raising revenue. Track website monetization performance.
How Does It Work?
Page RPM = revenue ÷ pageviews × 1,000. Impression CPM = revenue ÷ ad impressions × 1,000. Ads per page = impressions ÷ pageviews.
Key Benefits
Gives the three numbers most ad dashboards use. Works with any ad network. Instant results with no sign-up.
Limitations and Important Notes
Uses the totals you enter; it does not connect to any ad account. Different networks define impressions slightly differently.
Privacy and Security
The numbers you enter in the Ad Revenue RPM Calculator (ad revenue, pageviews, ad impressions and so on) are calculated in your browser. They are not sent to or saved on Usekit servers, and they disappear when you close the page.
Real-World Example
Inputs: Ad revenue = 450; Pageviews = 100,000; Ad impressions = 250,000. Results: Page RPM = $4.50; Impression CPM = $1.80; Ads per page = 2.5.
Frequently Asked Questions
What is page RPM?
Revenue earned per 1,000 pageviews. It is the easiest way to compare site earnings over time.
Why is CPM lower than RPM?
Each page can show several ads, so revenue is spread over more impressions than pageviews.
Does more ads per page always mean more money?
Not always. Too many ads can lower CPM and harm user experience.
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How to use this tool
- Replace the sample values with your own numbers.
- Adjust any options; the results update as you type.
- Read your results and any notes shown below the inputs.